The Ultimate 2025 Marketing Calendar.

Here are the top 10 retail sale dates every Australian business should have on their radar for 2025, and more.

Creating an effective marketing calendar starts with identifying key dates in both the Australian and international retail landscapes. It’s equally important to be aware of hallmark events, religious observances, and days of recognition that may resonate with your target audience, even if you don’t plan to directly engage with them.

These key dates provide valuable opportunities for businesses to connect with customers in a meaningful way, offering promotions that go beyond the generic.

By understanding and strategically leveraging these dates, businesses can drive revenue, increase customer engagement, and capture a larger share of wallet.

Key trade moments are in bold. This calendar will be updated regularly to reflect any changes.

Updated 26 November 2024