Why key dates should be the start of your trade program

One of the first steps in crafting an effective marketing calendar is identifying key dates in both the Australian and international retail landscapes. But it’s not just about the obvious holidays or sales events. It’s equally important to recognise other moments that might resonate with your audience - whether or not you plan to directly engage with them.

These key dates, from global celebrations to local observances, offer invaluable opportunities to connect with your customers in meaningful ways. Understanding which events matter most to your audience allows you to tailor your marketing approach to what truly resonates, building stronger relationships and driving results.

By strategically leveraging these moments, businesses can boost revenue, enhance customer engagement, and secure a larger share of their audience's wallet. It’s not just about timing, it’s about relevance.

To help you plan ahead, we've put together The Ultimate 2025 Marketing Calendar, available now in the Resources section of our site. Don’t miss out on these valuable opportunities. Start mapping out your marketing program today!